We give you your data, cut it back and play it back in ways you've never seen before.
A proprietary methodology for turning raw business data into commercial decisions. Seven stages, three lenses, one outcome: get to the root of the business problem fast, connect the dots across sources, and land on costed action. 1 + 1 = 3.
Every analysis runs through all three. Every finding must move at least one. Findings that don't move a lens are noise. They're cut.
Are we looking after the people who pay us?
Retention, acquisition, spend, frequency, recency, NPS, reviews, lifetime value.
Is the money real, and where does it pool?
Revenue vs volume vs profit, margin by segment, outlet and product, cost-to-serve.
Does this compound value for the owners?
Share trajectory, profit pools, 5-year CAGR vs 1-year, strategic KPI alignment.
The cut rule. If a chart, segment or correlation does not shift Customers, Profit or Shareholders, it does not make the playback. That discipline is what keeps the framework fast.
From question audit to decision playback. Each stage has a defined output. You cannot skip FRAME and SOURCE and expect PLAY BACK to land.
Before touching data, establish what the business believes and what it is tasked to deliver. Ten domains, each with a killer question. In practice we deploy the 15–20 highest-impact questions surfaced in structured interviews.
Output: a prioritised problem map, the 2–3 areas with disproportionate commercial impact.
60–90 min interviews · board pack reviewInventory every data asset, used or not. Grade coverage, granularity, history, trust and gaps against the problem map. Gap-filling is scoped here, not discovered mid-analysis.
Output: a data map with gaps costed. The client sees what they hold, what it is worth and what filling the gaps costs.
Coverage · granularity · trust · gapsRun every available measure against the throughput numbers that matter: outlet performance, sales, volume, traffic. Reviews and social signals are linked to performance, not treated as a separate workstream.
Output: a ranked map of what actually drives the numbers vs what the business thinks drives them.
Correlation is a lead, not a verdictThe same correlations, cut back: regional, demographic, outlet, time, customer value tier. Three sharp cuts beat ten shallow ones. Segments too small to act on are merged upward.
Output: unit economics truth masked by national averages, and the overlooked middle that often holds the growth.
Chosen by the problem mapStatic snapshots lie. Everything from LINK and CUT is measured over time: what changed? Read at two speeds: the 12-month move management feels, and the 3–5 year structural move.
Output: where money has moved between segments, channels or dayparts. Where the two speeds disagree, that disagreement is the finding.
12-month vs 3–5 yearPlace the client in the market's money: volume, value and profit pools, bubble analysis across share × profitability × sales, RSP benchmarks where direct data does not exist.
Output: where the category's money actually sits, often not where the volume sits.
VOX · market data · reviewsA working session, not a chart deck: this customer, in these outlets, at this time of day, and here is what it is worth. Every playback ends with costed options, never observations without a price tag on action.
Rules: underperforming segments chase profit, not market. Growing segments trade up, not discount.
One page per priority problemEvery business runs on inherited truths. Most were true once. In FRAME we test gospel facts against hard data and tell the client which beliefs are helping and which are quietly costing them money. That is the move clients remember.
Every full run ends with the Embedded conversation built into the SOW. The retainer pathway is part of the engagement from day one, not an upsell at handover.
Stages 1–3 on existing data. Prioritised problem map, data audit and costed proposal for the full run.
All seven stages on the client's own data. Working-session playback with costed actions per priority problem.
Full run plus bespoke survey fieldwork where SOURCE finds gaps that existing data cannot close.
Framework encoded in Quantsole. Correlations, cuts and deltas refreshed automatically. Analyst playback monthly.
The Framework is the methodology layer. Quantsole is where it lives after the first run. VOX supplies external data at SOURCE and POOL.
Operational intelligence post-DD. One framework run per portco. Embedded via Quantsole as the portfolio tracking layer.
FRAME problem map plus margin-focused LINK/CUT on Shopify and channel data. Pairs with the margin diagnostic gateway.
CUT and SHIFT on ops and compliance data alongside CCC AM rollouts.
The data maturity diagnostic's big sibling. Diagnostic scores readiness. Framework run delivers the answers.
Most businesses have the data. They lack the method to connect it to commercial decisions. The framework is that method, productised for the mid-market.
Six questions on your data, your gaps and your timeline. A recommended engagement tier in under two minutes. Runs entirely in your browser.
Two minutes to a scoped entry point. Or book the Insights Diagnostic and we run FRAME, SOURCE and LINK on your data in two weeks.